More than 22 millions view in less than a month.

Posted by admin on Dec 13, 2011 in Movies, Songs | 0 comments

Why This Kolaveri Di (Tamil: வொய் திஸ் கொலவெறி டி, Voy Tis Kolaveṟi Ṭi ?; English: Why This Murderous Rage, Girl?) is an Indian song from the soundtrack of the upcoming Tamil film 3, which is due to be released in 2012. Written and sung by Dhanush, the song was composed by music director Anirudh Ravichander.
The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky “Tanglish” (portmanteau word of Tamil and English) lyrics. Soon, the song became the most searched YouTube video in India. Within a few weeks, YouTube honored the track with a Gold Award for getting the most number of hits.

Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 1.3 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time. The song is also a hit among non-Tamilians, apparently due to the Tanglish lyrics. By 30 November it had more than 10,500,000 YouTube views.The song became the top downloaded song on mobile with 2,10,000 downloads within the first 18 days of release.
Imitations and parodies of this song have been created, including versions different Indian languages, a female version, and versions about current events at that time, such as the Sharad Pawar slapping incident and theTamil Nadu-Kerala dam row. The popularity of the song was also reported by international media like BBC and Time magazine. Top business schools like Indian Institutes of Management conducted studies to figure out the popularity of this song.
On 24 November 2011, this song became the first Tamil film song to be premiered on a national music channel, MTV India . The song had achieved 20 million hits on YouTube as of 13 December 2011.

Source: Wikipedia